Digital war-game for a global airline

The company

A major airline with more than 100,000 employees, serving more than 200 destinations around the world.

Our client

Senior Vice-President of Transformation, reporting directly to the CEO, and his team.

Strategic goals to achieve

Test and validate a new global pricing strategy and get buy-in from all relevant stakeholders in a quick and effective way, with less than 3 months to the next CEO/Board meeting where the final strategy must be presented.

What we did

We designed, developed, and conducted a new type of business war-game, using custom digital technology that enabled high levels of complexity, realism, and interactivity impossible with traditional war-game methods. More than 40 senior executives and managers participated in the exercise over 1.5 days.

Benefits

The war-game received unanimous positive feedback from all participants who were able to reach agreement on the new strategy, as well as its potential risks and ways to mitigate, by gaining better understanding of market dynamics. It was pivotal to get all stakeholders onboard and the strategy was implemented within 3 months.

What it looked like

Overview

Fictitious data shown above for illustration purposes. Does not reflect actual airlines and routes.

Player Input

Fictitious data shown above for illustration purposes. Does not reflect actual airlines and routes.

Performance Tracker

Fictitious data shown above for illustration purposes. Does not reflect actual airlines and routes.

News Feed

Fictitious data shown above for illustration purposes. Does not reflect actual airlines and routes.

Client feedback

This war game set a new benchmark of excellence for our company.

Client project leader

I wish I could have an interface like this to do my real job.

Pricing Manager

It was not easy to get along with our joint-venture partners, like in real-life.

General Manager Spain & Portugal

It was very realistic and actually fun.